Nevertheless, most hardcore record geeks have a fondness for this stuff, since it's not only melodic and well produced, but it's terribly interesting to hear how underground ideas were borrowed and assimilated into mainstream music often, it's as strange as it was in the underground, if not stranger. This was close to anathema for the hardcore garage rock fiends because this was not rock & roll, it was pop music whose commercial aspirations failed. Bands like the Millennium, the Association, and Yellow Balloon became hip currency, as did producers like Curt Boettcher and songwriters like Paul Williams. Around this time, collectors - including many third-generation music fanatics raised in the era of CD reissues rather than record fairs - began to favor the soft sunshine pop of the late '60s, when square vocal groups started to get hip and record trippy music. The Rubble Collection, Mindrockers, The Trash Box - all of them were dedicated to freaky guitar rock, and that mindset ruled until the latter half of the '90s, when the well had started to run dry, as labels like Sundazed issued the complete recorded works of obscure garage rockers who had released only one single during their lifetimes. Collectors treasured rare singles before Nuggets, but the series created an aesthetic that emphasized the raw, trippy, wild, and woolly over the soft, lush, harmony-laden psychedelicized sounds of AM pop radio. Since the first Nuggets in 1972, the entire series has been grounded in the gritty, dirty sound of garage rock, so much so that Rhino's 2001 box set of British and foreign psychedelic nuggets favored harder rock over the fruity, precious side of British psych.
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